When conducting market research, it is important to utilize a variety of resources to gain comprehensive insights and make informed decisions. One invaluable resource is the U.S. Census Bureau, which provides a vast amount of data on population, demographics, and economic indicators. Additionally, industry associations and trade publications offer valuable information on specific markets and trends. Market research reports from reputable firms like Statista can further enhance understanding by providing detailed analysis and forecasts.
General business statistics: Find statistics on industries, business conditions.
NAICS
USA.gov Statistics
U.S. Census Business Builder
Consumer statistics: Gain info on potential customers, consumer markets.
Consumer Credit Data
Consumer Product Safety
Demographics: Segment the population for targeting customers.
U.S. Census Bureau
Bureau of Labor Statistics
Economic indicators: Know unemployment rates, loans granted and more.
Consumer Price Index
Bureau of Economic Analysis
Employment statistics: Dig deeper into employment trends for your market.
Employment and Unemployment Statistics
Income statistics: Pay your employees fair rates based on earnings data.
Earnings by Occupation and Education
Income Statistics
Money and interest rates: Keep money by mastering exchange and interest rates.
Daily Interest Rates
Money Statistics via Federal Reserve
Production and sales statistics: Understand demand, costs and consumer spending.
Consumer Spending
Gross Domestic Product (GDP)
Trade statistics: Track indicators of sales and market performance.
Balance of Payments
USA Trade Online
Statistics of specific industries: Use a wealth of federal agency data on industries.
Statistics of U.S. Businesses
Lastly, consumer surveys and focus groups can generate firsthand data on consumer preferences and behaviors. By utilizing this comprehensive list of market research resources, college students can acquire the necessary knowledge to excel in their research endeavors.
